More than ever, people share their opinions and look to others for validation on your products.
It is vital for your brand to empower consumers to connect you in an authentic way and thereby increase engagement, bolster consumer trust and grow sales.
Consumer-generated content also has the advantage of being perceived as more trustworthy than branded content and should be a cornerstone of your content marketing strategy.
Did you know?
So start building up your rating & review strategy with One2Five. Tap into the potential of your customers, cover all phases of the customer journey and gain a significant advantage over your competitors.
Post-interaction-emails - our ‘always-on‘ review creation tool can be easily integrated into your post-purchase customer journey. Our system allows you to fully customise content and constant testing with full analytics ensures full optimisation of your content.
Our wide ranging review creation activity portfolio includes: sampling, influencer campaigns, events, microsites, chatbots, product landing pages – we have all bases covered.
We provide submission forms for content collection at all touchpoints both in-store and online via review front-end or interactive POS displays. In addition, our content crawling technology automatically collects published consumer-generated content from other sources.
Our advanced content moderation hub can be considered as the enabler of your consumer-generated content strategy. As the heart or gateway, the platform sits between your collection touchpoints and the display and distribution of the content. It is like an organ that keeps processes simple and ensures authenticity.
Content quality and moderation are essential to not mislead consumers. It is important to show valuable and rich consumer opinions. This does not mean only showing positive content. Moderation processes and standards should prevent fraud, fake, inappropriate language and other harmful non-informative feedback. We offer impartial, trustworthy moderation services, meaning that only relevant and genuine content makes it onto the display touchpoints.
Our content moderation team is truly global, meaning that we can support you in all languages.
Our 'product families' function allows us to group your reviews and content by product similarities. This means that one review left could have double or triple the impact or even greater value as it will be displayed across all products within the same product family.
Review translation gives you the potential to display all reviews of a product across different countries on various touchpoints.
Our platform is fully equipped with reporting and analytics functionalities and can be tailored to your reporting needs. Our tool will keep you always up to date on how you are performing.
We also offer predictive analytics, an intelligent system that suggests the optimal path to reach your goals, based on targets, past achievements and financial investment.
Consumer-generated content needs to be easily accessible and displayed on as many touchpoints as possible. We ensure you are on the necessary search engines, category and comparison pages, product pages, influencer pages and social media.
The FAQs and commenting feature enables your customers to purchase with confidence and grow knowledge surrounding your products by providing answers from brand experts.
Our interactive and flexible digital signage solution allows you to display your R&R directly at the POS. It includes a CMS for managing content, can be centrally administered to your stores and works fully offline. The more easily accessible the reviews, the easier it is for your customers to find the infomation they need to drive their purchase decision.
We approach challenges holistically. We advise our clients from a holistic perspective and according to their needs. We recommend what is best and most sustainable for them and their stakeholders.
Our offer includes advisory, assessment and project management as well as technical solutions to collect, moderate, display and distribute consumer-generated content. Regardless if you want to start, assess, maintain or optimize your plans, tools and activities, we have the knowledge and resources to support you.
Our client-centric philosophy makes us highly adaptable. We offer a broad range of services from simple SaaS tools to highly customized solutions. Our clients don't have to adjust to us, we adjust to them.
Our promise is individual service that will increase quality and quantity of consumer-generated content such as ratings & reviews while optimising your return-on-investment.
Get in touch to discuss how we can find an individual service that will increase both the quality and quantity of your consumer-generated content.
The core demographic of gaming phenomenon The Sims is comprised primarily of teens with a high female percentage.
We created a tailor-made influencer campaign engaging the audience on platforms that share high credibility and reach within this target group like Instagram, YouTube, TikTok and Snapchat.
In different theme-based campaigns we collaborated with over 50 influencers and created credible and unique The Sims-related content – generating more than 20 million net reach and significantly increasing the awareness in new target groups.
Our clients require a wide range of solutions to collect reviews and we are constantly striving for innovative ways to enable them to meet their goals.
The mobile laundry trailer toured campsites where clean clothes are a rarity and washing machines are often a luxury. Participants could wash their clothes for free in exchange for sharing their honest experience with the product afterwards.
The One2Five Club is a community-based webshop which provides an end-to-end solution, first conceived for a client to facilitate collecting ownership-based reviews. The offering for consumers is this: the lowest market price on products and an additional 20% cashback on top when they leave a review.
The results were not only an influx of product reviews, but also an increase in the quality of the reviews. We have fostered a rapport with our community that they understand the importance of leaving both an honest and detailed review in order to really facilitate others with their purchase decision.
We wanted to make the review submission process as quick and smooth as possible for our client's customers in order to leverage the highest conversion.
We set-up an 'always-on' review collection tool. Our fully automated system sends an email to customers encouraging them to leave reviews as part of the post-purchase journey. We tested various campaigns as having incentives and sweepstakes, with full reporting and analytics. The results were strong, with upwards of 80% of reviews coming from this source.
As part of the R&R strategy for a global manufacturer of whitegoods, we created and implemented a review platform which acts as a central hub in the client’s content syndication.
We worked closely with our client to create the overall strategy, concept, and specific KPIs. We supported in assessing the right technical infrastructure and tailored our One2Five platform to meet their needs.
With constant management and maintenance, the platform has become the backbone of our client’s worldwide R&R collection, moderation, display, distribution and analytics. The implementation of the R&R platform increased the number of reviews displayed on their brand sites from 10,000 to over 100,000 within the first 12 months.