Zanussi Review Syndication - showcase reviews at retailers

Zanussi Italy had an opportunity to utilize their own native reviews on retailer websites to increase sales conversion. We assessed various options to channel owned content towards sales partners. We decided to use Flixmedia as content syndicator. We managed the integration of review content as part of always-on syndication. Besides product information and pictures, reviews were part of the product category pages across connected retailers in Italy. Our flexible technical setup and customization options helped Zanussi to amplify their native reviews with the multiplier of Flixmedia connected retailers. This decreased the cost per review and helped to increase sales conversion.