We capture experiences to promote your brand popularity
Shopper studies show that sampling campaigns are an effective way to increase brand awareness and build trust through authentic reviews and user-generated content (UGC). Tap into our global community of enthusiastic shoppers who will test your products, share their honest opinions and create valuable UGC. This authentic content will increase confidence in your products and boost conversion rates.
Choose from One2Five's smart sampling programs
We connect brands with their target audience. To do so we have developed smart, data-driven sampling approaches that yield impressive results. We work closely with you to develop a customized program that aligns with your specific goals and brand identity. From concept to execution, we handle every aspect of the process with care and attention to detail.
Learn more how your brand can benefit from our sampling programs. We show you how to capture memorable customer experiences in the form of reviews and UGC that encourage shoppers to choose your products.
HOW OUR SAMPLING & SEEDING CAMPAIGNS WORKS
Hassle-free review and UGC generation
We have a community of trusted testers who write unbiased reviews and create UGC of your product. We guarantee that our community shares valuable opinions, portraying the product strengths and weaknesses in a fair and authentic way.
Goal setting
The goals of campaigns differ. For example, if your purpose is to generate reviews for products already on the market vs. before they hit the market.
Target group
Tapping into the right audience is key. The better the fit between the products to be tested and the people testing them, the better the quality of the reviews and UGC.
Sampling setup
Target audience, product characteristics, goals, and budgets are important factors that decide what sampling setup is right for you. Approaches vary and include, among others, different cashback programs as well as send outs of free products.
Communication and fulfillment
Having the right resources to execute sampling campaigns successfully is critical. Selecting testers, campaign management, shipment of products, reimbursement handling, and tools monitoring the progress and the results need to be handled with care.
Transparency and authenticity
The purpose of sampling programs is not to get an average 5-star-rating. It is to capture the honest experience of shoppers. To be a trusted brand requires a transparent and authentic approach. This means negative reviews should never be withheld. Lastly, it is important to be transparent that the reviews have been incentivized when publishing them.
Once the products are tested, our shoppers will publish reviews and UGC on multiple platforms of your choice. We’ll stay in touch with them during the whole process to make sure everything runs smoothly. You get frequent updates on the progress of the campaign. Just sit back and let us handle everything for you!
Ready To lift brand reputation and sales?
Let´s get you started with our sampling & seeding campaign! Contact us today to learn more and take the first step towards connecting with your target audience and growing your brand.
Get reviews and UGC before your product hits the market!
Launching a new product can be tricky. People are more likely to buy something if they know other people like it. So, why not get reviews and feedback from your community before launching? That’s where we come in. We can help you gather reviews, photos, and videos from your target audience before your product hits the market. This way, you can show potential customers that people love your product from the very beginning
Sampling campaigns foster loyalty
Our surveys show that out of over 6,000 participants in our sampling & seeding programs:
- – 70% purchased the product they sampled
- – Of those, 90% went on to buy at least one additional product from the brand
- – 80% recommended the product or brand to their friends and family
- – 60% said the product became a new favorite or staple in their life
- – 70% followed the brand on social media
Join forces with One2Five today to experience the significant impact that our smart sampling campaigns can have on your brand’s ROI.
