White Away - Review & Loyalty Campaign

Automated incentive campaign to increase conversion and loyalty

The online retailer faced low response rates to their review submission mails following a verified purchase. Average rates were between 2-3%. Our team created a concept and developed a fully automated process for White Away. For every successfully submitted review the shopper got a small reward. In this project White Away worked with a major consumer electronics brand that provided care products and accessories as the rewards to this post-interaction mail campaign.  

Our ‘always on’ review reward technology got smoothly integrated as part of their  eCommerce loyalty program. The results were strong, with upwards of 80% of reviews coming through this activity.

White Away
Online Retail
Denmark, Sweden
Review Management and Advisory

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